about

I've spent 10+ years turning complex systems into clear product experiences across healthcare, enterprise data, financial services, connected products, and AI.

10+ years

Seattle (PST), USA

Open to roles

Simon Dai

I work across product strategy, research, interaction design, design systems, and hands-on prototyping. My background spans regulated healthcare, enterprise data visualization, loyalty and growth, financial tools, connected devices, and AI-native workflows. I'm currently building Recoup, an evidence-first freight-audit and revenue-recovery product for U.S. carriers.

Feb 2026 - Present

Recoup

Founder / Product Builder

Independent product venture focused on AI-assisted freight audit and revenue recovery for U.S. carriers. Began part-time in February 2026 and moved into focused full-time product development in April.

Mar 2023 - May 2026

Marigold / Zeta Global

Senior Product Designer

Joined Marigold in March 2023 and transitioned to Zeta Global when Zeta completed its acquisition of Marigold's enterprise software business in November 2025. Designed loyalty, audience, campaign, and AI marketing workflows for global brands.

Mar 2023 - Jan 2024

U.S. News & World Report

Senior Product Designer

Designed consumer financial tools, comparison experiences, and early conversational AI workflows used by millions of monthly visitors.

May 2022 - Jan 2023

TigerGraph

Startup UX Design Lead

Built and led a five-person UX team and designed enterprise graph-data, analytics, and visualization workflows for technical users and financial institutions.

Sep 2021 - Apr 2022

Oak Street Health / CVS Health

Senior Product Designer

Worked at Oak Street Health from September 2021 to April 2022 on Canopy, its in-house EMR and clinical workflow system. CVS Health acquired Oak Street in May 2023.

Mar 2018 - May 2020

Petronics

Product Manager / Product Design Lead

Led product strategy and physical-digital experience design for an award-winning interactive pet robot, from research and prototyping through launch readiness.

Jul 2016 - Jan 2018

Nike

Product Designer

Designed Nike Run Club interfaces, early Apple Watch experiences, and connected retail and sports-product touchpoints for users in motion.

Cursor

AI coding

Claude Code

build with AI

ChatGPT

AI workflow

Framer

web design

Figma

product design

After Effects

Adobe & Web

Notion

productivity

Maze

user research

Linear

product management

open to lead, staff, principal, and founding product roles where complex systems and AI matter. let's talk.